As of Feb 9, 2023, Nestlé Purina PetCare Company is recalling a limited amount of Purina Pro Plan Veterinary Diets EL Elemental (PPVD EL) prescription dry dog food due to potentially elevated levels of vitamin D.
UPDATE: On March 11, 2023, Purina has extended its recall to the following lots:
UPC code: 38100 19190 – 8lb Product code: 2213 1082 (NEW)
UPC code: 38100 19192 – 20lb Product code: 2214 1082 (NEW)
What You Need to Know About Vitamin D
Vitamin D is essential to a healthy dog diet, but when consumed in high doses for an extended period of time it can cause health issues.
If you have products matching the following description and sell-by date you should stop feeding it to your dogs and dispose of it immediately.
The recall also recommends consulting your veterinarian if your dog has eaten the product and is showing symptoms such as weight loss, excessive drooling, vomiting, loss of appetite or increased thirst or urination.
Where Was the Product Sold?
Purina Pro Plan Veterinary Diets EL Elemental (PPVD EL) 8lb and 20lb bags. This is a prescription-only product. At this time, no other Purina products are impacted by this voluntary recall.
Statement from Purina
“Nestlé Purina PetCare Company is voluntarily recalling select lots of Purina Pro Plan Veterinary Diets EL Elemental (PPVD EL) prescription dry dog food due to potentially elevated levels of vitamin D. Vitamin D is an essential nutrient for dogs; however, ingestion of elevated levels can lead to health issues depending on the level of vitamin D and the length of exposure. Vitamin D toxicity may include vomiting, loss of appetite, increased thirst, increased urination, and excessive drooling to renal (kidney) dysfunction.
Purina is taking this action after receiving two contacts about two separate confirmed cases of a dog exhibiting signs of vitamin D toxicity after consuming the diet, to date. Once taken off the diet, each of these dogs recovered.
The affected dry dog food was distributed throughout the United States by prescription only through veterinary clinics, Purina Vet Direct, Purina for Professionals, and other select retailers with the ability to validate a prescription.
We apologize to pet owners and veterinarians for any concerns or inconvenience this situation has caused. As pet experts and pet owners ourselves, the health and well-being of pets is our top priority.”
Company Contact Information
- Customers are able to contact Purina with any questions or for refunds by calling
- 1-800-345-5678, Monday-Saturday, 8 am to 5 pm CST or via email at:
https://www.purina.com/contact-usYou can also report your complaint by visiting the FDA’s “Report a Pet Food Complaint
Sources: FDA
Featured Image Credit: Chendongshan, Shutterstock